Skipping ssl? The 5 risks you’re passing on to customers

When a customer lands on a site that displays a “Not Secure” warning, trust evaporates instantly. For most, it’s a one-way exit – they bounce, and they don’t return. Without SSL, you’re risking website security, revenue, reputation, and long-term growth. In this free guide, “Skipping SSL? The 5 Risks You’re Passing on to Customers,” we break down […]

Brendan Boyle
Brendan BoyleContent editor specialist
0 MIN READ TIME
06/06/2025
Why use SSL certificates Openprovider

When a customer lands on a site that displays a “Not Secure” warning, trust evaporates instantly. For most, it’s a one-way exit – they bounce, and they don’t return. Without SSL, you’re risking website security, revenue, reputation, and long-term growth.

In this free guide, “Skipping SSL? The 5 Risks You’re Passing on to Customers,” we break down the hidden dangers of leaving customer websites unsecured. We also explain the opportunities you’re missing by not offering SSL as part of your portfolio.

You’ll discover:

  • How “Not Secure” warnings increase bounce rates by up to 40%
  • The real cost of data breaches (hint: it’s more than just lost sales)
  • Why 83% of consumers say they won’t do business with sites they don’t trust
  • The organic SEO boost SSL provides to website traffic
  • The number of hours automation tools can save IT teams

Whether you’re a hosting provider, reseller, or digital agency, this guide will help you better understand how security sells – and how to turn that trust into higher conversions and recurring revenue.

At Openprovider, we help you deliver premium SSL solutions that build trust, increase performance, and grow your bottom line.

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