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The domain industry has long been built on a centralized foundation, with ICANN and registrars managing the registration and ownership of domains &#8211; but blockchain domains are shaking up this traditional model. 



Offering a decentralized, innovative approach, they are transforming the way we think about digital identities and online ownership.&nbsp;



More than just a buzzword, blockchain domains like .crypto, .nft, .sol, .bitcoin, and .zil are rewriting the rules for the domain industry as a whole, creating opportunities and challenges for businesses, individuals, and resellers alike.



Are you a domain reseller or tech entrepreneur new to the world of blockchain domains?&nbsp;



This article tells you all you need to know to adapt insights and knowledge from the blockchain world to your “traditional” domain reseller business.



<h2 id="h-what-are-blockchain-domains">What are blockchain domains?</h2>



Unlike traditional domains, which require ongoing renewals and are managed by centralized authorities, blockchain domains operate on decentralized systems like the Ethereum or Zilliqa blockchain. This means owners truly control their domains, with no intermediary able to revoke or censor them.&nbsp;



Blockchain domains are minted as <a href="https://www.businessinsider.com/personal-finance/investing/nft-meaning" target="_blank" rel="noreferrer noopener">non-fungible tokens (NFTs)</a>, allowing users to buy, sell, and transfer ownership directly on the blockchain. There are no renewal fees, and blockchain domains cannot expire.



This shift to decentralization empowers users with a sense of permanence and autonomy. For the first time, domain ownership can exist independently of external organizations, offering a new level of security and freedom that challenges traditional domain practices.



<h2 id="h-blockchain-domains-as-digital-identities">Blockchain domains as digital identities</h2>



Blockchain domains are not just domains. Even more so than regular domain names and websites, they’re tools for creating digital identities.&nbsp;



By replacing long, unreadable blockchain wallet addresses with human-friendly names (e.g., “john.crypto”), blockchain domains simplify cryptocurrency transactions and make blockchain technology more accessible to everyday users.



Beyond payments, blockchain domains serve as digital passports for Web3. They can link to decentralized applications (dApps), NFTs, and social profiles, providing a unified online identity for individuals and businesses in the decentralized world.&nbsp;



For brands venturing into Web3, blockchain domains are a unique way to establish a presence and build trust in emerging digital spaces.



<h2 id="h-blockchain-domains-and-censorship">Blockchain domains and censorship</h2>



One of the most revolutionary aspects of blockchain domains is their role in enabling censorship-resistant websites. Traditional domains are subject to removal or suspension by governing bodies, but blockchain domains are hosted on decentralized networks like IPFS (InterPlanetary File System). This makes it nearly impossible for a third party to take down a website.



For businesses, activists, and journalists operating in restrictive environments, blockchain domains are a powerful tool for preserving free speech and ensuring uninterrupted access to information. While still in its early stages, this potential use case ensures greater freedom for businesses in restrictive environments.



<h2 id="h-popular-blockchain-domains">Popular blockchain domains</h2>



Unlike <a href="https://www.openprovider.com/blog/afnic-global-domain-name-market-report" target="_blank" rel="noreferrer noopener">traditional domains</a>, there are no official statistics on the most popular blockchain domains. .eth, connected to the Ethereum blockchain, is arguably one of the most registered ones, and one that has frequently made headlines in domain industry publications due to the mind-blowing prices these domains can sell for on the aftermarket.



Other well-known blockchain domains include:



<ul>
<li>.x</li>



<li>.crypto</li>



<li>.nft</li>



<li>.wallet</li>



<li>.dao</li>



<li>.ggg</li>



<li>.go</li>



<li>.zil</li>



<li>.coin</li>



<li>.bitcoin</li>



<li>.u</li>
</ul>



<h2 id="h-unstoppable-domains-leading-the-way">Unstoppable Domains: leading the way</h2>



With 4M+ domains under management, Unstoppable Domains is the largest registrar in the blockchain domain industry &#8211; and one that is actively disrupting the traditional domain industry too, due to the ways they blend traditional and crypto domains in their offer.



Besides offering both traditional and blockchain domains through one platform, Unstoppable Domains is bridging Web2 and Web3 by introducing browser extensions and collaborating with leading web browsers to make accessing decentralized content effortless.&nbsp;



At the same time, they’re putting true ownership in the hands of their users. Unlike traditional marketplaces like Sedo and Afternic, Unstoppable Domains’ marketplace feature allows customers to negotiate directly with each other. Eliminating the need for a broker, this model redefines how traditional domain names are bought and sold.



<h2>Challenges and opportunities for the domain industry</h2>



Like any disruptive technology, blockchain domains come with their share of challenges. Regulatory uncertainties and the lack of universal browser support can hinder adoption, while many users are still unfamiliar and possibly uncomfortable with the concept of decentralized domains. Not everyone in the traditional domain industry is convinced of their potential either, including big names like <a href="https://domainnamewire.com/2024/07/19/what-does-unstoppable-domains-know-about-real-domain-names/" target="_blank" rel="noreferrer noopener">Andrew Allemann</a> and <a href="http://thedomains.com" target="_blank" rel="noreferrer noopener">Raymond Hackney</a>.



However, these challenges are matched by exciting opportunities for those willing to take the risk.&nbsp;



Resellers and registrars can position themselves as pioneers in this emerging space by:



<ul>
<li>Educating customers about the benefits and practical uses of blockchain domains.</li>



<li>Diversifying their portfolios to include blockchain domain offerings alongside traditional options.</li>



<li>Building bridges between Web2 and Web3 by supporting hybrid models where traditional domains can point to decentralized content.</li>
</ul>



In an era of increased monopolization and competition in the domain name sphere, this is one way to capture a new segment of customers and future-proof their offerings.



<h2 id="h-conclusion">Conclusion</h2>



Blockchain domains are more than a trend; they’re a catalyst for change in the domain industry.&nbsp;



By challenging traditional ownership models, enabling censorship-resistant websites, and driving innovation, they’re transforming how we think about digital identities and online presence.



For businesses and resellers alike, the time to explore blockchain domains is now. Whether you’re looking to educate your customers, diversify your offerings, or simply stay ahead of the curve, blockchain domains offer a glimpse into the future of the domain industry – one where decentralization and innovation take center stage.

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Ranked number 1 for the highest prevalence of hosting child sexual abuse material (CSAM) in Europe, the Netherlands has a major challenge on its hands.



However, meaningful change in the continent is underway, and it&#8217;s being driven by a Dutch organization.



Supported by the EU, <a href="https://offlimits.nl">Offlimits</a> is leading the struggle to create a safer online world by preventing and combatting online sexual (child) abuse in the Netherlands and the wider European Union.&nbsp;



In this article we will highlight how their hugely important work has been making waves across mainstream media.&nbsp;



<h2>The power of publicity</h2>



Offlimits’ hugely important work, often unseen and operating behind the scenes, has recently been brought into the spotlight through impactful mainstream media coverage. This attention has highlighted their tireless efforts to combat CSAM, offering the public a rare glimpse into the challenges they face and the impact of their mission.&nbsp;



The recent media focus included two significant features &#8211; a short documentary titled <a href="https://www.human.nl/documentaires/2024/10meldingen-in10minuten.html#:~:text=%2710%20meldingen%20in%2010%20minuten%27%20is%20een%20samenwerking%20met%20journalisten,wereldwijde%20hosting%20van%20kinderpornografisch%20materiaal">10 Reports in 10 Minutes</a> aired on Dutch television (NPO2) and a comprehensive article published in <a href="https://www.nrc.nl/nieuws/2024/12/03/deze-zes-mensen-zien-het-vuilste-van-wat-op-internet-rondgaat-a4874676">NRC</a>, a leading Dutch newspaper.&nbsp;



These pieces underscored the importance of raising awareness about CSAM while showcasing Offlimits’ critical role in tackling the issue.



Together, they not only amplified the reach of Offlimits’ message but also provided a fitting end to a very productive 2024, setting the stage for even greater progress in 2025.



<h2>The shocking reality of CSAM</h2>



The 10 Reports in 10 Minutes documentary took viewers inside the daily work of Eko, one of the analysts at the Dutch CSAM Hotline. Tasked with reviewing and assessing reports of CSAM, Eko and his colleagues sift through an overwhelming volume of disturbing content to issue Notice and Takedown requests, ensuring the swift removal of illegal material.&nbsp;



In 2023 alone, the Hotline processed over 500,000 URLs, with 268,912 confirmed to contain illegal material.



What really set this documentary apart was its approach: rather than showing explicit imagery, the film relied on Eko’s detailed descriptions of the content he reviews. This method provided viewers with a visceral understanding of the problem’s scale while maintaining respect and integrity. The result was a stark, sobering picture of the toll CSAM takes on both victims and those working to combat it.



The reactions to the documentary were overwhelmingly positive. Offlimits received public messages of admiration, spontaneous donations, and even job applications from individuals inspired by the organization’s mission.&nbsp;



Viewers praised the film’s ability to portray the intensity of the work without exploiting its subject matter, further emphasizing the importance of the <a href="https://www.helpwanted.nl">Helpwanted</a> and <a href="https://stopitnow.nl">Stop it Now</a> teams within Offlimits.&nbsp;



<h2>The challenges with “bad hosters”</h2>



To coincide with the documentary, NRC, one of the Netherlands’ most respected newspapers, published an extensive report about Offlimits titled, <a href="https://www.nrc.nl/nieuws/2024/12/03/deze-zes-mensen-zien-het-vuilste-van-wat-op-internet-rondgaat-a4874676">“These six people see the worst of what goes around on the internet.”</a>



Adopting a “fly-on-the-wall” perspective, the article provided an intimate look at the day-to-day efforts of the Hotline team. Over several months, the journalist observed how the analysts methodically tackle the deluge of reports, support one another, and maintain their resilience in the face of such harrowing work. 



Written with both humor and respect, the piece not only highlighted the operational side of combating CSAM but also explored broader systemic issues, such as the role of bad hosters and the history of the fight against this pervasive problem.&nbsp;



Madeleine van der Bruggen, Deputy Director of Offlimits explains that bad hosters are “hosting companies that do not cooperate with us. They host large amounts of illegal material, and they do not respond to our requests to take them offline.”&nbsp;



She is, however, keen to point out that most hosting companies in the Netherlands cooperate very well with Offlimits, responding quickly to and acting on requests from their analysts.&nbsp;



Like the NPO2 documentary, the reaction to the in-depth feature was huge.&nbsp;



Offlimits received a wave of support in the form of heartfelt postcards and spontaneous donations. The article also resonated with politicians and policymakers, sparking questions in the Dutch parliament about strengthening measures to combat CSAM.&nbsp;



<h2>The ripple effect of media coverage&nbsp;&nbsp;</h2>



For Offlimits, this recent media coverage has been invaluable.&nbsp;



Awareness is the first step toward action &#8211; it educates the public, empowers policymakers, and inspires industry collaboration with stakeholders like web hosters.&nbsp;



“The media helps us amplify our message, reach more people, and encourage systemic change,” says Madeleine.



Both the documentary and newspaper feature dispelled common misconceptions about CSAM.&nbsp;



Rather than being confined to the dark web, it often appears on mainstream platforms. Furthermore, a huge amount of this content is self-generated by children under coercion or enticement, adding complexity to the issue.&nbsp;&nbsp;



This increased exposure has also helped highlight the diversity of individuals engaging with CSAM, challenging stereotypes of old men with long beards in shady basements and emphasizing preventative measures like Offlimits’ Stop it Now program, which offers help to those at risk of offending.&nbsp;&nbsp;



<h2 id="h-the-journey-towards-a-safer-cleaner-internet">The journey towards a safer, cleaner internet</h2>



Openprovider is proud to stand with Offlimits in their critical mission to combat CSAM and foster a safer, cleaner internet.&nbsp;



This collaboration not only supports Offlimits’ crucial work around prevention and policy advancements, but also serves to educate Openprovider customers about the real and pervasive threats their websites face from illegal content.&nbsp;



We encourage hosting providers to use Offlimits’ <a href="https://hashcheckservice.nl">Hash Check Service</a> to scan their data for known CSAM. This leads to both the faster detection and removal of this illegal content, ensuring the integrity and security of the websites they manage.&nbsp;



Together, with the support of our community and industry partners, we can create an online environment that is safe for future generations.&nbsp;



Join us in amplifying this mission by sharing this feature article with the hashtag #WeStandWithOfflimits.

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In the world of online businesses, domains are the digital equivalent of real estate. Just like a prime location in the city, a great domain can make all the difference for your website’s success.



While registering a new domain is one option, buying an expired domain can offer unique advantages. Expired domains often come with a history, backlinks, and traffic that can provide a head start for your online presence.



If you’ve ever wondered how to find and buy expired domains, this guide will walk you through the process, highlight the benefits, and provide key considerations to ensure you make the right investment.



<h2 id="h-what-are-expired-domains">What are expired domains?</h2>



Expired domains are web addresses that were previously registered but have not been renewed by their owners. When the renewal deadline passes, these domains become available for purchase by others–either through direct registration or through placing bids on auctions. Expired domains can often be valuable due to their history, backlinks, or established traffic.



<h2 id="h-what-are-the-benefits-of-buying-expired-domains">What are the benefits of buying expired domains?</h2>



<h3 id="h-seo-advantages">SEO advantages</h3>



Expired domains often come with an existing backlink profile and domain authority. This can significantly improve search engine rankings for a new website, reducing the time and effort required to build online visibility from scratch. Domains with strong backlinks from trusted websites provide an added boost in credibility, which search engines value.



<h3>Established traffic</h3>



Some expired domains retain steady organic traffic from their previous use. This means you can benefit from visitors who already know the domain or who find it through existing search rankings. Such traffic can be an invaluable resource for launching a new project or driving leads to your business right away.



<h3>Brand credibility</h3>



A domain with history can lend immediate authority and trust to your brand, especially if it aligns well with your industry or niche. Customers are more likely to engage with a domain that feels established, giving your business an edge over competitors using newer, less familiar domains.



<h3>Cost-effectiveness</h3>



Building a website from scratch often requires significant investments in content creation, SEO, and marketing to gain traction. An expired domain with an existing foundation of backlinks and traffic can save you time and resources, allowing you to focus on scaling your business rather than starting from zero.



<h3>Resale value</h3>



Besides using them for your main website, expired domains can also be a worthwhile investment. Domains with high demand, desirable keywords, or strong metrics can appreciate in value over time. This makes them attractive for <a href="https://www.openprovider.com/blog/domain-flipping">domain flipping</a>—the practice of buying and selling domains for profit. By carefully selecting expired domains and selling them for a higher price, you can build a portfolio that generates substantial returns.



<h3>Competitive edge</h3>



By acquiring expired domains related to your industry, you can prevent competitors from using them to their advantage. This strategy can help you maintain market share and protect your brand’s online reputation.



<h2 id="h-things-to-consider-when-buying-an-expired-domain">Things to consider when buying an expired domain</h2>



<h3 id="h-domain-history">Domain history</h3>



Research the domain’s past use thoroughly. Use tools like the <a href="https://web.archive.org/">Wayback Machine</a> to examine previous versions of the website. Look for signs of spammy or unethical practices such as link farming, irrelevant content, or inappropriate material. Domains with a clean history are more likely to retain their value and avoid penalties from search engines.



<h3 id="h-backlink-quality">Backlink quality</h3>



Not all backlinks are created equal. A domain with thousands of links might seem attractive, but if those links come from low-quality or irrelevant websites, they can harm your SEO efforts. Prioritize domains with backlinks from trusted, authoritative sources in your industry. Tools like <a href="https://ahrefs.com/">Ahrefs</a>, <a href="https://www.semrush.com">SEMrush</a>, or <a href="https://moz.com/">Moz</a> can provide detailed insights into a domain’s backlink profile.



<h3 id="h-traffic-metrics">Traffic metrics</h3>



Analyze the domain’s traffic patterns using tools like <a href="https://www.similarweb.com/" class="broken_link">Similarweb</a> or <a href="https://analytics.google.com">Google Analytics</a> if accessible. Check for steady, organic traffic rather than short-lived spikes. Traffic originating from relevant sources ensures that the domain aligns with your audience’s interests and behavior.



<h3 id="h-trademark-conflicts">Trademark conflicts</h3>



Conduct a trademark search related to the domain name to avoid legal headaches. Use databases like the United States Patent and Trademark Office (USPTO) or EUIPO to confirm that the domain doesn’t infringe on existing trademarks. Legal disputes can lead to costly fines or even the loss of the domain.



<h3>Domain age</h3>



While older domains often carry more authority, age alone isn’t enough. Verify that the domain’s age corresponds with consistent activity and relevance to its niche. A domain that has been dormant for years may require more effort to revive its authority.



<h3>Registration fees</h3>



Some expired domains may come with premium price tags, especially if they have high-value keywords, established traffic, or strong backlinks. Evaluate the purchase price against the domain’s potential return on investment (ROI). Consider auction fees, renewal costs, and any additional expenses for restoring the domain’s credibility.



<h3>SEO penalties</h3>



Check whether the domain has been penalized by search engines for previous misuse. Tools like <a href="https://search.google.com/search-console/about">Google Search Console</a> can reveal penalties, while SEO analysis platforms can flag suspicious patterns. Buying a penalized domain can make recovery efforts time-consuming and costly.



<h3>Niche relevance</h3>



The domain should align with your business or project goals. A relevant domain name supports your branding efforts and improves audience recognition. Avoid domains that might confuse your audience or misrepresent your brand.



<h2 id="h-where-can-you-buy-expired-domains">Where can you buy expired domains?</h2>



Expired domains are available through a variety of domain aftermarket platforms. Popular platforms include <a href="https://sedo.com/" target="_blank" rel="noreferrer noopener">Sedo</a>, <a href="https://www.afternic.com/" target="_blank" rel="noreferrer noopener">Afternic</a>, <a href="https://www.flippa.com" target="_blank" rel="noreferrer noopener">Flippa</a>, <a href="https://auctions.godaddy.com/" target="_blank" rel="noreferrer noopener" class="broken_link">GoDaddy auctions</a>, and <a href="https://www.namecheap.com/market/" target="_blank" rel="noreferrer noopener">Namecheap Marketplace</a>.



There are three primary methods of acquiring an expired domain on the aftermarket–plus the possibility of placing a backorder:



<ol>
<li>Registration at a fixed price: This is the simplest way to acquire an expired domain. You can browse through the available domains at the aftermarket platform of your choice, select one that suits your needs, and complete the purchase directly. This method is ideal for those who prefer a hassle-free transaction without the pressure of bidding wars or negotiations. However, high-value domains are often not available for registration at a fixed price.</li>



<li>Bidding on an auction: Expired domains that are considered high in value are often sold through auction platforms. These platforms allow multiple buyers to bid on a domain, driving up its price based on demand. Auctions often feature highly sought-after domains, making it a competitive process. To succeed, set a budget, monitor the auction closely, and be prepared to act quickly when bidding.</li>



<li>Through a broker: For premium or highly specific expired domains, working with a domain broker can be an effective option. Brokers specialize in negotiating domain sales and can help you find exclusive opportunities not listed on public platforms. While this method often comes with higher fees, it’s beneficial for acquiring unique domains that align closely with your brand’s needs.</li>



<li>Placing a backorder: Backordering allows you to reserve a domain that is currently registered but expected to expire soon. If the current owner fails to renew the domain, the backorder service attempts to secure it on your behalf. You can do this yourself by monitoring expiration dates and setting up alerts for domains you’re interested in acquiring, but it’s also possible to use specialized backordering services that snag the domain for you as soon as it expires. However, be aware that, in case an expired domain ends up going to auction, backordering will not work.</li>
</ol>



<h2 id="h-how-to-buy-an-expired-domain-step-by-step-guide">How to buy an expired domain? (step-by-step guide)</h2>



<ol>
<li>Understanding the domain expiration process: Before diving into the search, familiarize yourself with how domain expiration works. Domains typically go through a grace period and a redemption phase before becoming available to the public. Understanding this timeline can help you anticipate when a domain you are interested in might become accessible. You can learn more about how the domain expiration process works in our <a href="https://www.openprovider.com/explore/domain-lifecycle">domain lifecycle guide</a>.</li>



<li>Search for expired domains: Begin by identifying where to look. Platforms like GoDaddy Auctions, Namecheap Marketplace, Sedo, or specialized services like ExpiredDomains.net are excellent starting points. Use filters to explore domains based on your preferences, such as keywords, domain length, or specific industries. Regularly monitor these platforms for fresh opportunities.</li>



<li>Analyze the domain: Refine your selection of domains by digging deeper into their background. Use tools like Wayback Machine to see its previous content and themes. Examine SEO metrics with tools like Ahrefs or SEMrush, assessing authority, backlinks, and keyword rankings. Avoid domains linked to spam or unethical practices.</li>



<li>Check availability: Determine whether the domain is available for direct purchase or auction. For auctioned domains, be prepared to set a budget and monitor bidding activity closely. Research the auction platform’s terms and conditions to avoid surprises during the process.</li>



<li>Secure the domain: After successfully acquiring the domain, transfer it to a trusted registrar to consolidate your portfolio. This ensures you retain control of the domain, with reminders for renewals to prevent accidental expiration. Registrars like Openprovider offer user-friendly tools to streamline this process.</li>
</ol>



<h2 id="h-conclusion">Conclusion</h2>



Buying expired domains can be a strategic move for businesses looking to gain a competitive edge. Whether you&#8217;re acquiring a domain for its SEO value, existing traffic, or brand potential, doing your homework ensures you make the right investment.&nbsp;



Do you have a portfolio of multiple (expired) domains? With Openprovider, managing your domain portfolio is straightforward, thanks to our simple, transparent pricing and reseller-focused tools. What’s more, you can directly buy domains that are listed for a fixed price on <a href="https://www.openprovider.com/blog/sedo-aftermarket-domains">Sedo</a> or <a href="https://www.openprovider.com/blog/afternic-aftermarket-domains">Afternic</a> through our platform, meaning that you don’t have to deal with cumbersome transfers.



Want to learn more about how Openprovider can make your domain business more successful and profitable? 



<a href="https://www.openprovider.com/company/about-us" target="_blank" rel="noreferrer noopener">Click here!</a>

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