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How to make your beauty brand stand out

0 min read
openprovider blog about domains

It’s an exciting time for the beauty industry. More beauty brands are expanding and establishing product lines to meet the needs of modern customers, including ever more inclusive, organic & animal-friendly options. As a focus on wellness and self-care grows, the skincare market has exploded with more brands and product types than ever before. Independent beauty professionals and influencers are sharing their tips and skills online to mass audiences, rapidly inspiring and informing consumers everywhere. So how can you make your beauty brand stand out from the crowd? It all starts with a .beauty, .hair, .skin, or .makeup domain name. As the first domains made specially for the beauty industry, these extensions are perfect for beauty brand owners who want a head-turning online presence. 

Establish yourself as a beauty industry boss

Beauty professionals and influencers know that getting noticed is all about having the right look. .beauty, .hair, .skin, and .makeup domains clearly communicate that you have what it takes to help your audience achieve their beauty goals. Potential customers will notice your unique domain name and instantly recognize your dedication to helping them get the look they’re after. Right now is your chance to claim your beauty speciality or niche domain before it’s taken.

  • Secure to show customers you’ve got the exact skincare treatments they want. 
  • Claim to demonstrate your commitment to your community’s needs. 
  • Register to advertise the type of hair care services that your salon or business does best, right in your domain name. 
  • Register to establish your personal brand as a makeup artist online.

You can even mark yourself as the go-to beauty professional in your area by registering a name that covers your region. A short, location-specific domain name like or helps establish you right in your home market. Local customers can find you online and book appointments right on your website.

Make it easier to be found online

Having the right domain name for your website is a critical piece of building online brand recognition. If your website name is easy to recall or exactly matches your brand name, then your customers are more likely to find you online. 

As new domain extensions, .beauty, .hair, .skin, and .makeup have millions of great domain names that are available to register. They give you a fresh opportunity to start using your brand’s exact match domain name for your website on a URL that just makes sense. 

You can see the branding power of these domains by testing it yourself. Just imagine — which URL would be easier to remember if you saw it in an advertisement: or

The finishing touches

.beauty, .hair, .skin, and .makeup domains are a new, modern, appealing way for beauty brands, influencers, professionals, and organizations to build their online presence. 

Ready to be a part of the online beauty revolution? Register your .beauty, .skin, .makeup or .hair domain today!

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