BIMI Record

What is a BIMI record?

A BIMI (which stands for Brand Indicators for Message Identification) record is a type of DNS record that allows organizations to display their brand logo next to their authenticated emails in their receivers’ email inboxes. Using a BIMI record provides a visual indicator of legitimacy for emails sent from a particular domain. This can also help increase the open rate of your emails, leading to higher effectiveness of your sales and marketing campaigns.

When an email sender has implemented both DMARC and BIMI, mailbox providers will verify the authenticity of the sender's domain through checking the DMARC record. If authentication is successful, the recipient's email client then retrieves the sender's logo from the BIMI record and displays it alongside the email in the inbox.

Example:

If a company successfully implements a BIMI record alongside a DMARC record, this means that their brand logo will be displayed in the inboxes of the people who receive their outgoing emails. A BIMI provides security and legitimacy to the business, which can help improve brand perception and communicate an overall feeling of security and trustworthiness to customers.