On March 12, 2015, DotSite Inc. (a division of Radix) received a formal delegation of the domain extension. Afilias LLC attempted again to obtain ownership of the TLD, along with.info and.web, in 2000. In response to the Name Collision problem that the New gTLD program was dealing with, ICANN published its final assessment and mitigation plan in October 2013. The applied-for strings that qualified for an alternate path for delegation, allowing applicants to move forward without plans to be disclosed, were announced by ICANN on November 18, 2013.
.site is the ideal domain extension for sole proprietors and small businesses that have little to no online presence yet. Because the .site domain extension is generic, anyone can use it to advertise their online business. In February 2019, the domain registrations for the .site extension touched the million mark. According to Radix, small and medium businesses in industries including e-commerce and information technology are responsible for the registration of almost 70% of these domains.