The .icu domain name is a generic top-level domain (gTLD) that was proposed in ICANN’s New gTLD program. ShortDot SA is the official registry of the domain name and also manages it. It was delegated to the Root Zone in May 2015 and was later made available to the public for general registrations in May 2018. The registry backend of the .icu domain extension is handled by CentralNic.
The purpose of the .icu domain extension was to create an exclusive, multi-purpose, and unique extension that gives a platform to forward-looking and unconventional brands to showcase their websites. The .icu TLD was created with a broader perspective, making it a versatile one that can be used for a wide range of purposes – to build brand awareness, grab attention, and drive traffic to one’s website or online store. It is also suitable for advertising campaigns on social media.