Engagement moves through links, and the resellers who offer clients a name worth clicking are the ones who win.
Last time, we covered why .link premium domains are worth the investment. This follow-up turns that case into a sales plan: How to sell .link domains to your customers, which clients to approach, when to offer a premium name, and what to say.
.link premium domains for resellers at a glance
A premium .link domain is used as a primary brand domain, a campaign landing page, or a branded short link. Resellers sell premium .link domains to new businesses, marketing teams, and companies going through a rebrand. Premium .link names are short and memorable, so customers find them easy to read, say, and type.
Here’s what this guide covers:
- Why premium .link names work as a standalone brand domain or alongside an existing one
- Four client conversations lead naturally to a premium .link sale
- Four trigger moments tell you when to offer a premium .link name
- Ready-to-use pitch lines help you start today
- How to register a .link premium domain
Four client conversations that lead to a premium .link sale
Premium .link domains suit any business that wants a short, memorable web address, so resellers can offer them across their whole client base. But for the fastest results, resellers should focus first on four types of clients: new businesses and startups, marketing teams and agencies, businesses using generic URL shorteners, and companies going through a rebrand.
The new brand client: a founder naming a new business wants an address that is short, easy to say, and still available. Premium .link names offer exactly those qualities, so they can carry a brand from day one, from the website to business cards and app store listings.
The campaign client: a client planning an event or ad campaign needs an address that works on a poster, in a video, and behind a QR code. A short premium .link name reads cleanly in all three, and it keeps the campaign separate from the client’s main site.
The short link client: a client sharing links through a third-party shortener puts someone else’s branding on every click. A premium .link name gives them their own branded root for social posts, newsletters, and sales emails.
The rebrand client: a business changing its name needs an address that carries the new identity. A premium .link name can become the new primary domain, or it can handle launch pages and redirects during the transition.
Each of these clients already has a reason to buy, and you can check available names for them on the .link page.
To turn that reason into a sale, raise a premium .link name when the client is already thinking about their domain or brand. These opportunities come up more often than most resellers expect, and the next section shows you where to find them.
Four situations when clients are ready to say yes to a premium .link name
The best time to offer a client a premium domain is when they’re already making a domain or branding decision. The four trigger moments are the first domain registration, the renewal conversation, a campaign or product launch, and a rebrand. At each of these points, a premium domain fits into a decision the client is already making.
Here’s how to bring it up in each situation:
- At registration: present a premium .link name as the primary domain, or as a second name for campaigns.
- At renewal: ask what the year ahead holds for the client’s brand.
- At launch: offer a premium name before the marketing materials go live.
- At rebrand: recommend a premium .link name as the new brand domain.
Timing opens the door, and how you package the name decides how easily the client walks through it.
Sell premium .link names in the way that fits each client
Premium .link names are flexible enough to sell in whatever way suits the client, and two approaches work especially well. For a new business or a rebrand, the name becomes the main domain, with hosting, email, and DNS built around it. For an established business, the name sits alongside the existing domain as part of a campaign or branded link service.
For example, an agency building a website for a startup can propose a premium .link name as the brand domain and quote it with hosting and email. The client launches with a memorable address, and the agency adds a premium sale and a new renewal to the portfolio.
Premium names carry a higher price than standard registrations, so each sale adds more revenue per client.
With your approach ready, the final step is putting the offer into words your client will respond to.
Pitch lines to sell .link premium domains today
Once you know who to approach and when, the right words make the conversation much easier to start.
The lines below give you a starting point for each of the four client types covered earlier. Adapt each one to the conversation you’re having, whether that’s an email, a proposal, or a call. Add the client’s name, their project, or the details they care about most, so the offer feels made for them.
| Client conversation | Pitch line |
| New brand | “We found a short, memorable web address for your new business that customers will find easy to say and type.” |
| Campaign | “For this campaign, we can get you a short, memorable web address that works on posters and QR codes.” |
| Short links | “Your shared links could carry your own brand, with a short name your customers will recognize and trust.” |
| Rebrand | “For the rebrand, we can secure a short address that carries your new name and helps customers find you easily.” |
Each line points toward the same outcome: a premium .link name registered and managed through your Openprovider account.
Sell .link premium domains with Openprovider
Premium .link names slot into the workflow you already use for every other TLD in your portfolio, with no new registry relationship to set up:
- Registrations, renewals, transfers, and DNS for premium .link names run through the same domain API and Reseller Control Panel as the rest of your catalog
- One dashboard and one support line cover .link alongside every other extension you sell
Pricing for each premium name is listed on the .link page. If clients are asking for short, memorable names and your current setup can’t deliver them, create a free Openprovider account and start selling premium .link domains today.
