To make a mark as a fashion brand, you need a memorable identity that is concise and defines your brand effortlessly. The best way to do so is to pick the name of your choice with a relevant new domain extension, such as .cfd.
Since last year, more than 700 new gTLDs have gone live. In theory this produces plenty of new marketing opportunities. In practice it appears to be pretty difficult to sell many new domain names. Customers can often not see the wood for the trees. Yet, there are a number of more or less simple strategies, that with some preparation, could lead to good results.
[vc_row][vc_column][vc_column_text]About two years ago, we decided to put the new gTLDs forward as one of our unique selling points: we would offer all of them, all phases, all related products. Whether or not there was a market for it was a big question mark and to be honest: I was pretty skeptical. But on the ...
[vc_row][vc_column][vc_column_text]For a long time it was just a theory, but it now it has become practice: the new domain extensions (new gTLDs). Since the first of these have been released on the market, we have noticed that there is some restlessness from the brand owners: what should they expect? In the conversations we have had ...
The few new gTLDs that are now available are growing faster than I expected. The pre-registrations were well recorded but the real volumes only came in de days afterwards. The leader of the pack – not only for Openprovider but registry-wide – is .guru. General Availability was released for just barely a week when the applications had multiplied by the dozens. The new gTLDs do not stop at the moment they enter General Availability. On the contrary! And the beauty of it is that it does not cost extra effort.
