The .club domain came into existence in 2014. It is a new generic top-level domain and was first proposed in ICANN’s new generic top-level domain program. This domain extension is managed by .Club Domains, LLC. In June 2013, they acquired the rights of .club TLD via a private auction.
The .club extension is aimed at business entities, individuals, and businesses worldwide who want to create online communities. This domain extension lets an organization effectively communicate what its products and offerings are to customers. A suitable purpose of the .club domain for a business is to develop an online space for illustrating its rewards or loyalty program. Most customers of the .club domain are businesses, clubs, individuals and brands looking to give their loyalty programs a boost. A .club TLD is also suitable for social groups and communities. The main intention of the creator of this domain name is to indicate a community that shares common interests. Companies can register a .club domain to redirect users to their main website.