.co is celebrating its 16th year, and the registry behind it, CentralNic, has marked the moment with a full rebrand.
The registry has rolled out a refreshed logo, a bolder identity, and a new message built around one word: big. The campaign centers on everything a .co domain represents, from the first idea someone types into a browser to the moment that idea becomes a real business.
For resellers, an anniversary like this is a good reason to put .co domains back in front of clients. It’s a well-known extension with a long track record, and a fresh brand moment behind it makes for an easy, low-effort conversation starter with anyone building something new.
What is .co?
.co is the country-code domain for Colombia, but it’s used worldwide as a short, memorable alternative to .com. Since opening up to global registration in 2010, it has become one of the most recognized ccTLDs on the market, popular with startups, agencies, and businesses that want a name that reads clean and modern without the .com attached to it.
Part of its appeal is simplicity.
.co reads naturally in almost any language, and it drops right into a business name the same way .com does, just shorter. That’s why it became a default pick for startups over the past decade and a half: a name like get.co or launch.co feels complete on its own, no explanation needed.
The extension also carries real flexibility. Companies, products, personal brands, portfolios, and communities all use .co without the name feeling mismatched, which is part of why it’s held its relevance for 16 years while plenty of other extensions from the same era have faded.
Why this is an exciting moment for .co
Turning 16 is a milestone in itself, of course, but what makes this particular year stand out is the direction the registry is taking the brand. The new identity leans into color, energy, and a message aimed squarely at the kind of person .co has always served best: the founder, the builder, the person taking a first step on something ambitious.
The “big” message isn’t about company size. It’s about the size of the idea behind the domain, and the registry is framing this moment as an invitation to start. That framing matters for resellers, because it turns .co into more than a name to fall back on when .com is taken. It becomes something a client can choose on purpose, at the exact moment they’re deciding to commit to a new idea.
The new campaign spells that optimism out directly: “start big, dream big, build big, go big, be big, all under the same simple line, big with .co.” It’s a confident message for an extension marking its 16th year, and it reads less like a company looking back on its history and more like one that expects its best years are still ahead of it.
A brand refresh like this also tends to bring a wave of renewed attention: press coverage, social buzz, and searches from people hearing about .co for the first time or reconsidering it after years away. For resellers, that’s a natural opening to raise .co with clients who haven’t thought about it recently, or to introduce it to someone starting a business or project who might not know it exists as an option.
It’s also worth remembering why .co earned that attention in the first place. Sixteen years is long enough for a domain extension to prove whether it has staying power, and .co has done exactly that, holding its position as one of the strongest .com alternatives through several waves of new TLDs launching and fading around it.
That’s a stable, globally recognized extension with a fresh visual identity and a renewed pitch, right at a moment when more people than ever are launching something new online.
Register .co with Openprovider
Adding .co through Openprovider fits straight into your existing setup. No separate registry agreement, no new accreditation, no extra workflow to manage. It’s one platform, one catalog with more than 2,000 TLDs, and competitive pricing.
.co runs through the same platform, the same API, and the same Openprovider Membership pricing as every other TLD you already sell.
- Registrations, renewals, transfers, and DNS for .co run through the same domain API and Reseller Control Panel already used for every other TLD in the portfolio
- .co is available at cost price under Openprovider Membership, keeping margin intact even on a high-demand, well-known extension
- Every extension in the portfolio, including .co, runs through one dashboard and one support line, so growth never means added complexity
A fresh brand moment like this doesn’t come along often, and Openprovider makes it simple to put .co in front of your clients right when that momentum is working in your favor.
If your current setup is causing you to miss out on domain sales your clients are actively searching for, create a free Openprovider account and start registering .co domains today.
