What looked like Mexico’s moment is starting to look more like a new chapter for the LATAM business.
Foreign direct investment in Mexico rose for the fifth year in a row in 2025, to a record of about USD 40.9 billion. The US was the largest source of this investment.
Five straight years of growth point to a lasting shift. For domain resellers, that makes Mexico a clear growth opportunity.
When companies move into Mexico, they also need a local presence, and a Mexican domain shows local customers that the business operates in the country.
The next decision is between .mx and .com.mx. In this article, we look at:
- The difference between .mx and .com.mx
- Why .mx brands also hold .com.mx
- Which clients to pitch
- How to sell the .mx bundle
- How to add .mx to your reseller portfolio with Openprovider
.mx vs .com.mx: leading with .mx
For most brands entering Mexico, the best setup is .mx as the main address, with .com.mx registered alongside it. .mx is the short, direct Mexican domain, and it already holds around 30% of all Mexican names. .com.mx, meanwhile, holds around 66.4%.
NIC México, the organization that runs .mx, opened it to direct registration in 2009. A .mx domain puts the brand name right before the country ending, as in brand.mx. A .com.mx domain adds .com in between, as in mercadolibre.com.mx.
Both are open to anyone in the world, with no need for a Mexican address or company. Both are also country domains for Mexico, and Google treats a ccTLD (country-code top-level domain) as a strong sign that a website is meant for that country.
Availability is another reason to lead with .mx. There are about 449,000 .mx names, against 166.6 million .com names, so far fewer .mx names are taken. ccTLDs as a group keep growing too: they reached 148.6 million registrations in mid-2026, up 5.2 million in a year, not far behind the 166.6 million registered in .com.
The table below shows the main differences.
Knowing the difference is the first step. The next is to show clients why a .mx brand still needs .com.mx beside it.
A .mx brand with .com.mx beside it keeps every Mexican visitor
Registering .com.mx alongside .mx protects the client’s traffic. .com.mx is the most common Mexican extension, so a .mx brand without the matching .com.mx risks losing visitors who type the more familiar ending. Keeping .mx as the main address and redirecting .com.mx to it gives the client one brand, one main address and no confusion.
Resellers call this defensive registration: buying the versions of a name that customers are likely to type, so nobody else can use them. Without it, a competitor or a scammer can register the .com.mx and copy the brand. A lookalike site can catch the client’s visitors and damage trust in the real one.
Registry .MX, the registry service behind .mx, makes .mx domains easy to check. It offers its own DNS diagnostic and WHOIS lookup tools, so you and your clients can check a domain’s setup and owner quickly.
With the case for .mx made, the next step is to know which clients need it most.
Pitch .mx to these five client types
The best time to pitch .mx is when a client opens a Mexican company, office or sales channel.
The strongest leads are manufacturers moving production to Mexico, logistics firms, SaaS companies adding Spanish, cross-border online stores and nonprofits. For each one, pitch a .mx on the brand name, with .com.mx as a redirect, plus SSL and email authentication from day one.
Use this table to spot the right moment with each type of client.
| Client type | Trigger | What to sell |
|---|---|---|
| US or Canadian manufacturer | Opens a plant in Mexico (nearshoring) | .mx, .com.mx as a redirect, SSL, email authentication |
| Logistics or 3PL (third-party logistics) firm | Adds Mexican routes or warehouses | .mx, .com.mx as a redirect, Premium DNS |
| SaaS company | Launches a Spanish-language version | .mx for the product, .com.mx as a redirect |
| Ecommerce brand | Starts selling cross-border into Mexico | .mx, .com.mx as a redirect, SSL |
| Nonprofit or foundation | Opens a Mexican office or chapter | .mx, plus .org.mx |
Once you know which clients to call, the easiest way to sell .mx is one clear package.
Sell the .mx bundle as one line item
Present .mx as one bundle, so the client approves a single offer. A bundle also adds more products to every order. Bring it up the moment the client mentions a Mexican company, office or launch.
A complete .mx bundle includes:
- .mx on the brand name, as the main address
- .com.mx on the same name, as a redirect to the main address
- .org.mx for nonprofits and foundations
- SSL, so the site loads securely from the first day
- Email authentication with EasyDMARC, which proves that emails come from the client and stops others from sending fake mail in its name
- Premium DNS, for faster and more reliable DNS
Once the client agrees to the bundle, look at the term length too. Offering multi-year terms on the domains locks in renewals for you and keeps the client’s .mx address safe for longer. All that is left is a platform that makes the bundle easy to deliver.
How to add .mx to your reseller portfolio with Openprovider
With Openprovider, adding .mx domains to your catalog does not require a separate registry agreement, a new accreditation or a parallel workflow. .mx and .com.mx run through the same platform, the same API and the same WHMCS module as every other TLD you already sell.
Openprovider Membership gives you .mx and .com.mx at cost price, for registrations and renewals. This means more margin on every .mx bundle you sell, and room to offer clients competitive prices. Both domains sit alongside your .com and ccTLD registrations in the same Reseller Control Panel: one renewal view, one set of DNS tools, one billing relationship.
One tip for your integration: for registrants in Mexico or the US, .mx registrations check the state field, so make sure your integration fills it in correctly. If you also serve clients in Latin America, read why LATAM resellers should add .mx domains to their portfolio.
If your clients are expanding into Mexico and your current setup makes .mx hard to sell, create a free Openprovider account and start registering .mx domains.
Five years of rising investment point to .mx as a ccTLD primed for long-term growth, and the resellers who put it at the center of their Mexico offer now are the ones best placed to benefit.
Frequently asked questions (FAQ)
Can a foreign company register a .mx domain?
Yes. There is no residency or local presence requirement for .mx or .com.mx, so a business based anywhere can register both. For resellers, this makes .mx an option for every client that sells to Mexican customers.
Which is more popular in Mexico, .mx or .com.mx?
.mx holds about 30% of all Mexican domains and .com.mx holds 66.4% (October 2026). .mx is the shorter choice for new brands, and clients who hold both can keep .mx as the main address and redirect .com.mx to it.
Does .mx help SEO in Mexico?
Google treats country-code domains such as .mx as a strong sign that a website is meant for that country. For a business targeting Mexican customers, .mx sends that local signal.
What domains do companies moving to Mexico need?
The setup we recommend is a .mx on the brand name as the main address, with the matching .com.mx redirecting to it. Add SSL and email authentication from day one, so the new Mexican site is secure and its emails are trusted.
Who runs the .mx domain?
NIC México runs .mx through Registry .MX, its registry service, which offers its own DNS diagnostic and WHOIS lookup tools. Businesses register .mx domains through registrars such as Openprovider, and resellers sell them to clients through a registrar’s platform or API.
