How to set up and sell Openprovider business email in just minutes

Email is still one of the most essential services your clients need, yet many resellers leave this revenue stream in the hands of third-party providers.

In this guide on how to set up and sell Openprovider Business Email, we’ll deep dive into how you can offer a professional, secure, and scalable mailbox solution directly through your own platform, fully under your control.

Easy to deploy, simple to manage, and profitable from day one: Openprovider business email solution is a fast way to strengthen your value proposition and grow recurring revenue without additional complexity.

What makes Openprovider Business Email different?

• White-label, brand-neutral experience

Openprovider Business Email keeps your brand in focus. From login to inbox, you’ll be able to set up a clean, professional interface that makes your service look great.

• Fast provisioning, minimal setup

Create mailboxes in minutes using the reseller control panel, or streamline everything through WHMCS or API. Setup is intuitive and quick, so your clients can start using their inboxes right away.

• Scalable storage with flexible upgrades

Each mailbox includes generous 15GB baseline storage, with optional space extensions available in 5 GB increments. 

Built-in security and anti-spam protection

Every mailbox is protected by advanced spam filtering, encryption options, and two-factor authentication. Your customers get peace of mind without needing separate tools.

• Smooth migration tools

Move client data from another provider with minimal effort. Our migration support and documentation are designed to reduce downtime and friction, making transitions easy.

• Simplified operations

Bundle email with domains, SSL, and other services under a single balance, with one invoice and one support team. Fewer suppliers means fewer headaches and support work on low-margin instances.

• Exclusive member benefits

Openprovider Members enjoy discounted pricing on premium features, including spam filter upgrades, additional mailboxes, and email archiving. These benefits help you increase your margins while offering more value to your clients.

Step-by-step: Setting up Openprovider Business Email

Setting up Openprovider Business Email is fast, intuitive, and fully customizable to fit your business model. Whether you serve hundreds of clients or just a few, the process is streamlined to help you get up and running with minimal effort.

1. Sign up to the Openprovider RCP platform

To access Business Email, you first need an Openprovider account. The Reseller Control Panel (RCP) is your central hub for managing all Openprovider services.

By signing up, you unlock:

• A single platform to register, transfer, and renew domains
• On-demand access to over 1,900 TLDs at competitive prices
• Tools to build compelling product bundles that boost client retention and lifetime value

Once your account is active, you’ll have full access to our email services, domain management tools, and reseller-exclusive features.

2. Choose your Business Email setup method

Standalone or bundled offer?

Openprovider Business Email can be sold as a standalone service or integrated into a larger package with domains, SSL, or hosting.

Packaging helps you create more compelling offers and reduce churn.

You can activate Openprovider Business Email using one of three methods:

• Manually via the RCP, ideal for small batches or one-off accounts
• Through WHMCS integration, excellent if you already use WHMCS to manage clients and billing
• Using our REST API, perfect for full automation and high-volume deployments

Each method is fully documented and supported, so you can start where you’re comfortable and scale up as needed.

3. Create and configure mailboxes

Once the setup method is selected:

• Choose the domain associated with the mailbox
• Assign a username, password, and 15GB of storage size by default (expandable as much as you want in batches of 5GB).
• Configure aliases, forwarding, and premium options (like extra storage) if required.
• Optionally, enable features like two-factor authentication and spam filtering

Mailboxes are provisioned instantly, so your clients can begin using their new email accounts without delay.

4. (Optional) Customize your offer

To maximize your margins and match your clients’ needs, consider:

• Adding email archiving for regulatory or business continuity needs
• Offering additional storage or mailboxes as upsell options
• Including email in a bundle with domains and SSL for better perceived value

All premium features come with special Member discounts, allowing you to stay competitive and profitable.

5. Support and manage with ease

You’ll manage everything, mailboxes, domains, SSL, and more, from a single login.

Plus, our expert support team is ready to assist with setup, migration, or troubleshooting.

Pricing and packaging your email service: set up your sales strategy

Reselling email is really about increasing the lifetime value of each domain customer.

With Openprovider Business Email, you have full flexibility to set your own pricing and create tailored bundles that align with your brand, business model, and target market.

Your core offer

When establishing their core offers, most resellers begin by including a professional mailbox as part of their standard domain package.

This is to reduce the possibility of customers turning to third-party ancillary services, fragmenting management, and creating potential bottlenecks.

To not drive your clients away, a basic package might include:

• One (or small batches of) business email address, with limited or infinite aliases (we’ll give you an unlimited amount)
• Built-in spam filtering and webmail access
• 15 GB of storage
• Optional archiving and domain-based branding

Upselling was never easier

From there, you can layer on premium options to meet business client needs and grow your margins:

• Extra storage in 5 GB increments for customers with higher mailbox usage
• Additional mailboxes for team members or departments
• Email archiving for regulated industries or compliance-conscious clients
• Advanced spam filtering or branding options as add-ons

Openprovider Members receive exclusive discounts on these premium features, allowing you to stay price-competitive while maintaining healthy margins.

Bundle to boost perceived value

Bundling email with related products is one of the most effective ways to increase average revenue per user:

• Domains + email + SSL creates a secure, professional starter kit for new businesses
• Email + hosting + support builds a compelling all-in-one digital presence offer
• Multi-domain or reseller packages can appeal to agencies, MSPs, and developers managing multiple clients

Because Openprovider allows you to consolidate billing across domains, SSL, and email, it’s easy to create streamlined packages that are both appealing to customers and efficient to manage.

Brand and price on your terms

The service is fully white-label, so you set the pricing, branding, and positioning that works best for your audience. Whether you’re targeting small businesses, freelancers, or agencies, Openprovider Business Email gives you the tools to deliver a professional-grade product under your own name.

Tips for selling business email services

Your customers expect zero troubles on email management: they need the infrastructure to be active, secure, scalable, and spam-free.

Thus, your customers’ operational pain points are your leverage to present our pre-packed, hassle-free services:

From consumer to business

Position standard mailboxes and aliases as professional business email accounts that make a strong first impression and don’t undermine your clients’ credibility. 

Access a reseller-friendly alternatives to other popular providers

As a service reseller, you want to have full control over ancillary upsells and core management: platforms like Gmail or Microsoft 365 are good, but are not flexible, aren’t built on margins, and just don’t fit reseller needs.

Simplicity, integration, fast deployment

Your audience is busy. Stress how quickly mailboxes can be provisioned through the RCP, WHMCS, or API so they can activate and deliver email services the same day, without a learning curve or setup delays.

Sell security as built-in, not extra

Security is a top concern for business clients and a powerful differentiator for resellers. We offer:

• DMARC/DKIM/SPF policies, and continuous email authentication updatesISO 27001-certified systems, easy Single Sign-On (SSO), and Two-Factor Authentication (2FA) for extra protection.
• TLS encryption support
• Compatibility with SpamExperts and advanced spam filtering

Bundle for retention, not just margin

Bundling email with domains, SSL, or hosting locks clients into your ecosystem, making them less likely to switch providers. Highlight the operational convenience and support simplicity of one supplier for everything.

Use migration as a trust-builder

Many prospects hesitate to switch email providers out of fear of downtime or data loss.

Use us to migrate your customers’ email accounts to our tools, while keeping full control with minimal disruption and expert support if needed.

Supporting your clients post-sale

Conclusion

Openprovider Business Email gives resellers and digital service providers a fast, secure, and profitable way to deliver essential email services under their own brand. From rapid setup to scalable features and member-exclusive discounts, it’s built to help you own the customer relationship, grow your recurring revenue, and stay competitive, without adding complexity to your operations.

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