What is a reseller?

0 min read
openprovider blog about domains

If you’re looking for a new job and are thinking about starting a business for yourself, then you might want to consider becoming a domain reseller. What is a reseller, you may ask. A reseller of domains helps their clients to find the domain name registration they need for their business. 

You could become a reseller full time, but we often see that a lot of resellers combine this service with ones they were already providing. SEO specialists, marketing agencies, and even the local IT guy could all be resellers. After all, they all see the importance of getting the right web domain name registered. If they can offer this service to their customers, it’s a great way to stand out from the competition. Plus, they’re making extra money.

How would a marketing agent become a reseller?

Registering a domain name sounds easier for a lot of people than it is. Yet, it is often a vital part of setting up a business. A dairy farmer in a small German village might not understand anything related to SSL certificates or DNS servers. All they want is a web page where they can share their different dairy products, the opening hours and instructions on how to get to their far. And maybe, if they’re feeling bold, evenb a web shop where customers can buy their milk and cheese to have it sent to their home.

However, running an online website is something completely different than running a farm. So what does this farmer do? He gets help! Small marketing agencies serve many customers like this. People like this dairy farmer need someone to set up their website, create content for it, help uploading images, and also to find the right domain name for them.

The importance of a good domain name is also well known amongst SEO specialists. Moz, a leading SEO blogger, explains in this article how to get a good, SEO-friendly domain name for a business. The best domain name for any company has to be memorable and make use of keywords without being too stuffed with them. SEO specialists will often run into customers who could really benefit from migrating their website to a different, better domain.

Again, being able to offer a domain registration service is a lot better than just being able to point this out out to your customer. After a URL migration, an SEO specialist wants to stay up-to-date with the ranking of the most important keywords. So it is to their own benefit to be a reseller and get the domain registrations themselves.

But what if I’m not any of those?

No problem at all! As mentioned above, you can easily become a full time reseller of domain names, too. In this article about how resellers work, we explain it all to you. Key takeaway is that it doesn’t take too much effort and money to start your own reselling business. All you need to start is a website where you show your possible clients what you have to offer. If you decide to work with Openprovider, you can mention all the different products and extensions your clients can get. The broader your offer, the more chances you get in gaining new customers. Do also ceck out our page on Memberships, so you know how much money you can save if you start your reselling business via Openprovider.

With the right type of marketing, your business can expand rapidly. Before you know it, you’re working full time registering domain names for your clients. So, you don’t necessarily have to be a marketing agent or SEO specialist. If you want to become a reseller, you can.

For more information on how to become a reseller and work with Openprovider, we advise you to read this article in our Knowledge Base.

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