If you’re still focusing all your domain sales on .com, you’re leaving serious money on the table. The domain landscape has changed, and buyers today want relevant, memorable, and available names. That’s where gTLDs like .biz, .work, .club, and .design (just for a few examples!) come in. They’re not just clever alternatives but truly the future of online branding.
With millions of new businesses, freelancers, and creators launching online each year, the demand for domain names that reflect who they are and what they do is skyrocketing. As a reseller, offering modern, industry-specific gTLDs isn’t optional anymore. It’s essential to stay competitive, meet client needs, and unlock new revenue streams in a market projected to exceed $3 billion by 2032.
The numbers don’t lie: gTLDs are on the rise
As of Q1 2025, there are over 368.4 million domain name registrations across all top-level domains (TLDs), with new gTLDs accounting for 37.8 million of these registrations, marking a 13.5% year-over-year increase. If you’re a domain reseller, this is your chance to tap into a multi-billion-dollar opportunity.
While traditional domains like .com still dominate, they’re reaching saturation, and new gTLDs are filling the gaps with creativity and relevance.
Why these gTLDs matter
We handpicked a few of the most popular gTLDs to understand their popularity, and their success really speaks volumes:
- .biz: Used by businesses of all sizes looking for a professional, no-nonsense domain that signals they mean business (literally!).
- .work: Perfect for recruitment platforms, freelance professionals, and portfolio sites. It’s flexible, action-oriented, and modern.
- .club: The ultimate social domain for brands to give fans, followers, and customers a sense of inclusion and community. Club carries the same meaning and spelling throughout the world, so this domain is perfect for global audiences.
- .design: Ideal for designers of all kinds—graphic, web, fashion, UX—you name it. Clean, classy, and ultra-relevant in a visual world.
Boosting gTLD adoption: what actually works
To get more customers buying gTLDs, focus on storytelling by explaining how domains like .biz or .design make a brand instantly more memorable and aligned with its industry.
Use visual examples to bring the idea to life – mockups of a sleek .club startup site or a polished .work freelance portfolio can help customers imagine the possibilities.
Offering bundles that include a domain, email, and a simple website builder under one monthly fee also makes the process easier and more appealing, especially for small business owners and solopreneurs.
Lastly, educate your audience on SEO by dispelling the myth that non-.com domains rank lower. In fact, Google has made it clear that all gTLDs are treated equally in search results.
Bottom line
gTLDs like .biz, .work, .club, and .design offer more than just clever branding. The reality is that they unlock fresh possibilities for your clients and recurring revenue for you. With millions of registrations and rising demand, now’s the time to position yourself as a go-to resource for modern domain names.
The gTLD gold rush isn’t coming; it’s already here. Are you ready?
Start registering yours today!
