SIDN (the .NL registry operator) has published the 2022 prices for the .NL TLD and, surprise, surprise, they are going up. This price increase is due to the fact that their operating costs (security, digital infrastructure, salaries, etc.) increase every year, and they cover these costs by increasing the prices of their TLDs.
The price increase remains the same as for previous years: 2%. However, SIDN claims that their costs have increased more than this, but will try to stick to a yearly 2% increase for the registrars. This is the TLD cost price increase, but this is without taking into account certain discounts that allow registrars to further adjust the end prices of their TLDs. In this case we are talking about “incassokorting”, a discount registrars receive if they pay with “incasso” payment methods. Next year, this discount will be reduced to 2.5%.
Due to all of the above, the final price for .NL in 2022 will be € 3.19. Thanks to the large portfolio of .NL domains managed by Openprovider, you will only see a price increase of 14 cents, still guaranteeing you the best price on the market!
Registries usually make annual price increases, to cover their costs, a specific trend of our industry that we, as registrars, can’t do much about. That’s why this price change will affect all registrars, even if some try to apply promotions that then affect the renewal price. As part of our commitment to transparency, you pay what we pay, not a penny more!!
So, as a reseller, it’s only normal for you to want to know how to maximize your profit knowing that prices increase every year. The answer? Buying domains for more than one year. For example, if you buy domains for 5 years now, you will pay the current price multiplied by 5, and next year’s price change will not affect you, as you will have already paid for the domain at the 2021 rate.
So there it is, thinking of paying less now will only make you pay more in the future. Always think long-term! That’s exactly why we created our membership plans, so that resellers can grow with us and be rewarded for their commitment and hard work from the very beginning.