Blog Domain News

New TLD on the market: .watches!

0 min read
3/24/2023
.watches domain extension

On March 28, 2023, the new .watches TLD from Identity Digital will start its Sunrise Phase. From this date on, it will be possible to register your trademarks through our control panel.

.watches is the new domain extension for watchmakers, brands and watch connoisseurs to connect with their audience and improve their online brandability. From a custom watchmaking business to a watch collector sharing their collection online, a .watches domain helps convey your passion and expertise about watches to other watch lovers.

There will be no special requirements in place to register a domain name with this extension. Domain names can be between 1 and 63 characters in length, and the registration period can be anywhere between 1-10 years. 1- and 2-character names will be available at a premium price. IDN registrations are expected to be permitted. We will share more information about this in a later phase.

Launch phases and pricing for .watches

You can find the launch phases for the .watches domain extension below. All launch phases are scheduled to start and end at 16:00 UTC.

  • Sunrise Phase: March 28, 2023 – May 27, 2023.
  • Early Access Program: May 31, 2023 – June 7, 2023.
  • General Availability: From June 7, 2023 onwards.

In order to register your own or your customers’ trademark(s) during the Sunrise Phase, we will need the following information from you:

  • SMD file from TMCH.
  • Domain name(s) to register.
  • Acceptance of pricing ($330 registration price (excluding ICANN fee) + $100 application fee).

During the Early Access Program and General Availability, the Member price for registrations, renewals, and transfers will be $250 (excluding the ICANN fee). The price of restoring a .watches domain name will be $40. You will be able to consult the prices for non-Members in our control panel.

If you have any further questions about this new TLD, please contact our support team.

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