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Domain forwarding is now officially live

What is domain forwarding?

Simple! This is a way to seamlessly redirect the visitor from your website (domain name) to another location on the internet. There are several terms that are used over the web to describe the same thing: domain forwarding, domain redirect, URL redirection, URL forwarding or web forwarding.

Why do my customers or my company needs this?

Let’s mention at least several scenarios when domain forwarding might be useful for you or for your customers:

  • Use meaningful names for long URLs
  • Increase page ranking via using alternative domain names that include the keywords that you are targeting
  • Business rebranding, pages moving or merging
  • Use another domain name temporary while your main domain is under construction
  • Better targeting of marketing campaigns via forwarding from newly purchased domain name to existing landing page
  • and many more

Usually, the scenario is pretty simple, when you buy a domain you want it to work and start driving traffic (and eventually money) in the direction of your business immediately. This is when domain forwarding steps in. Take the case where you want to have unique content for your business hosted on various domain names, for example, localized content associated with a country-code domain. Even if localized versions are not yet ready, it makes sense to immediately use the localized domain names to drive traffic to your main site.
The service seems simple on the surface, but there are forwarding types that users need to understand clearly. Currently, we offer two types of domain forwarding: permanent and temporary.

Forwarding types

Permanent
Permanent forwarding (HTTP status code: 301) indicates to search engines that the page has permanently moved to a new location. It almost fully passes page authority from an old URL to a new URL. While a visitor won’t notice the difference between a temporary and permanent forwarding, for a search engine, these are completely different signals. Be careful about using 301 forwarding when it isn’t permanent. If you remove a 301 redirect, be prepared to wait several weeks or even months to see the redirected URL back in the search engines’ indexes.

Temporary
Temporary forwarding (HTTP status code: 302) indicates that the page move is only temporary. By default, temporary forwarding does not pass any page authority from the old URL to a new URL. This forwarding type is rarely used, since in most cases you want to pass a page’s authority, and only the 301 type will let you do that. Over time though, if temporary forwarding is in place for a long time – search engines start to regard the 302 forwarding as a 301 type, due to its permanent nature.

How to set It up

Domain forwarding can be enabled in the Openprovider control panel in the second step of the domain registration wizard by clicking on “Domain forwarding” checkbox.

To configure it, click “click to configure” and navigate down to the “domain forwarding” section.

Choose forwarding type and enter the destination URL. Be sure to start URL with http:// or https://.
Important: If you use the Openprovider nameservers, we will set up the A-record for you to make sure traffic is sent to our forwarding service. In case you use your own nameservers, please ensure that the A-record for this domain in your DNS zone points to the IP address of our forwarding service (52.209.188.36).

Limitations

  • Domain forwarding functionality is now available only via the Openprovider control panel and not yet via API
  • Wildcard redirects for all subdomains is not yet supported
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